Mobile Floor Ad
The Mobile Floor Ad is suitable for getting people to notice the advertisement quick and without taking up too much of screen real estate. With the expanded format you can also intecrate a video inside the ad unit. Making it a good way to get people to see your clip.
To get as many people to expand the creative, then always think of a good CTA. This will ensure most people will see the intended expand part.
Expand and Close button styles are not allowed to be customized.
Buttons area allocation
A visual example of how much space is allocated to the expand/collapse and close button.
Expand/Collapse Button is on the collapsed part of the banner on the left side of the banner. The button itself is 30x30px and is positioned vertically middle and horizontally 10px from the left side.
Close Button is either on the collapsed or the expanded part depending on the banners state. The button itself is 34x34px and is positioned 6px from the top and right side.
In short – keep the collapsed part design clean and uncluttered at least 40px on both the right and the left side.
Specifications
Collapsed part
Format: jpeg,png,gif
Dimensions: 320x50px
Weight Limit: 30KB
Expanded part (image)
Format: jpeg,png,gif
Width: 320px
Height: 100 – 300px
Weight Limit: 80KB
Expanded part (video)
Format: mp4
Width: 320px
Height: 100 – 300px
Weight Limit: 500KB
Best practices
Try to avoid adding too much text or text with a small font.