Tornbänner

Tornbänner on läbiv reklaamipind DELFI paremas tulbas, kus kliendi reklaam vaheldub samal pinnal teiste reklaamidega. Ilmub läbivalt Delfis, Eesti Päevalehes, Maalehes, Ärilehes jt. keskkondades.

Mõõdud: 300 x 300 (px); 300 x 600 (px)

Lubatud formaadid: GIF, JPG, HTML5, VIDEO, EXPANDING

LISA CLICKTAG

Piirangud

Bänneri sisu ja teostus ei tohi olla lõppkasutajale eksitav.
Bänneri sisu peab olema vastavuses reklaamiseadusega.

Expanding

Expanding tower is an interactive banner that expands when the user moves the mouse over the banner and collapses when the user moves the mouse off the banner.

This type of banner expands temporarily over the content and is allowed only on tower banners. For content banner use pushdown banner solution.

Video on the expanded part of expanding tower ad is allowed as long as the video complies with video file requirements below.

Specifications

Expanding tower banner is a single expanding banner that may be as simple as one single image that expands to display the whole image or as complicated as rich media solution with animations on both collapsed and expanded parts an video on the expanded part.

Simplest way to create an expanding tower banner is to use the provided Adform Studio links to premade templates and following the instructions below.
If you wish to create an expanding banner standalone and not use Adform Studio, you must include the Adform script in the head of the banner and use Adform expand event to call the expand part.

It is possible to create an expanding tower banner using two html5 banners and combining them, but that solution is very cluncky without smooth transition and event tracking. Please try and avoid using two html5 banner file expanding tower.

Requierments:
Expanding tower banner loads the some assets after user interactions so the banner weight limit is based on the initial load of the banner.

Weight limit: 110KB
Dimensions: 300x400px / 300x500px / 300x600px

Optional video weight limit: 2MB
Expanded part width limit: may be up to 995px

Example assets of a simple expandign tower – Example ZIP file

Collapsed part: image 300x600px image file size 21KB
Expanded state: image 800x600px image file size 66.26KB

Instructions

Please follow the instructions below to create a simple images expanding tower or watch the video of how to create expanding tower with video.

Simple image expanding tower

Have a collapsed part image and an expanding part image
Open Adform Studio Expanding tower template
Set the expanded part dimensions in BANNER SETTINGS
Set the clickTAG in BANNER SETTINGS
Replace the collapsed image asset in FILE BROWSER
Replace the expanded image asset in FILE BROWSER
Update the collapsed image asset of expanding component collapsed state in COMPONENTS
Update the expanded image asset of expanding component expanded state in COMPONENTS
Optional – Check live preview of banner
Export banner (Optimze banner & export can sometimes reduce the banner size but may reduce the quality of images – use at your own discretion)
Send the exported ZIP to DELFI

Simple expanding tower with video

Video of a simple expanding tower with video creation – video